As luck would have it, the designer of the technical details of the scheme, Michael O'Connor of Portman Capital, told Radio 4's Today Programme this morning that the original idea came from a Tory, Lord Saatchi, a couple of years ago.

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To ensure that no character is lost and that the Ritz remains the Ritz, they hired famed designer Thierry Despont to oversee the interior, while retaining original and historic details.

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In the case of a new small car, the Fiesta, that will be sold worldwide starting next year, Ford's top U.S. designer, Peter Horbury, suggested jazzing up the largely European design by adding certain chrome details favored by Americans.

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Now, when a designer clicks on the image of a duct or a pipe, it takes him to a document with details about that duct or pipe.

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