Once an agency is designated with the authority to police Google and other vertically integrated search engines (Bing included), website rivals could pursue individual discrimination claims just like the NFL. Importantly, website rivals would have to fund these battles, not with taxpayer money (of which millions were likely spent by the FTC in its antitrust investigation of Google), but with their own resources.

FORBES: The FTC's Decision to Reject the Search Antitrust Case against Google

His policy revolves around this government's innovation of neighbourhood plans - groups of residents, villages, parish councils, interest groups set up to shape planning decisions in a given area but whatever mix, all designated by a local authority.

BBC: UK Politics

And Lord Blencathra, the Conservative chair of the committee, urged ministers to restrict the number of organisations that could have designated access to the information to the intelligence services, the police and the Financial Services Authority and a handful of others.

BBC: Computer keyboard and mouse