Be thoughtful not only about all of the stuff we talk about openly (design, business model, user interaction, hiring, and culture) but also be thoughtful about this stuff too.

FORBES: What Are Some Things I'd Be Shocked To Learn About The World Outside Of Silicon Valley?

Basic stuff to those who design glasses for a living: maybe Google should have called Warby Parker earlier on in the development process?

FORBES: Google Glass: The Dork Look Isn't All That Popular Right Now

But that doesn't mean that the industrial design firm's not hard at work conceptualizin' stuff, as this promo vid chock full of possible future e-books amply demonstrates.

ENGADGET: IDEO's e-book concepts threaten our enjoyment of reading with social networking, online commentary

The PMP-2 loses all that unnecessary bodywork and stuff in favour of a minimal platform-with-wheels design that doesn't inspire much confidence to look at, though it apparently balances alright with a bit of practice (see video).

ENGADGET: Japan's mini-Segway contender, the PMP-2

Although HP comes dangerously close to using too much shiny stuff, it keeps these materials low-key enough that the overall design looks handsome, even if it's not exactly premium.

ENGADGET: HP TouchSmart 610 review