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It might do more than help Apple strive towards its goals of ever thinner devices -- there's been unconfirmed rumors of an easy, orientation-independent design and faster speeds.
ENGADGET: iPhone 5: the rumor roundup Mobile
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Accelerometers are used heavily in the design, and this allows the screen to change orientation simply by turning the phone.
ENGADGET: Checking out MyOrigo's tilt-controlled smartphone
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The premise is that consistently successful companies start with an external market orientation and vigilantly study customer trends in order to design their strategy.
FORBES: The Value Of An 'Outside-In' Strategy
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No, you're not holding it wrong -- in fact, with Canon's new PowerShot N, any and every orientation is correct, thanks to a unique square design with key controls mounted around the center-positioned lens.
ENGADGET
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Overall the face design is the same, with four multifunction buttons around the screen adjusting to software and orientation changes.
ENGADGET: Helio Ocean 2 Review Mobile
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Starting on March 1, 2012, the public will have access to this masterpiece of midcentury modernism, by way of an orientation tour that begins at the new visitor center, which by design reflects the style of the original estate.
FORBES: Walter Annenberg's Sunnylands Estate To Become A 'Camp David West'