It means basing your design on what the material is naturally capable of, and how you can push it.

WSJ: A Renegade Architect Connects Cities and the Natural World

The minimalistic, yet stunning front panel design, fitted with noise absorbing material on the inside, creates an aura of exclusivity.

ENGADGET: Fractal Design's Define Mini custom PC case ditches LEDs for style

With all this new contextualizing material, I could do an exhibition on the design and outfitting of a Chinese tomb or on ancient Chinese music.

WSJ: The Craft Collector | One Man's Search for Ancient China | Sackler Gallery | By Lee Rosenbaum

The "Cr-48" refers to an isotope of the material chromium, there's no logo and no design frills on the laptop itself, and it only comes in black.

ENGADGET: Google unveils Cr-48, the first Chrome OS laptop

My last conversation with Adrian Bejan ended on the notion that if design in nature is a universal principle of the material world, then freedom is the key variable that determines how efficiently designs can evolve over time.

FORBES: The Constructal Sessions, Part II: Freedom and Design

It does not make sense economically as ANY alcohol fuel cost more to produce and supply than the gasoline it is replacing especially if you consider the infrastructure improvements necessary to transport and contain the material and the engineering required to design an engine that can run on it.

FORBES: Breakthrough in Biofuels? Maybe.