This design includes defining business objectives as well as application definition, deployment and adoption.

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"It's a lot easier to talk about in general terms than it is to design policies that meet those objectives, " says Robert Reischauer, former head of the nonpartisan Congressional Budget Office.

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What matters here are the economic and geopolitical benefits from (a) not having to design military and foreign policy objectives based on energy security to the degree the US has over the last 30 years, and (b) being able to reap the growth, employment and current account benefits of domestically sourced-oil and natural gas.

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First understand the objectives of your target audience, then design and position your sustainable product or initiative in such a way that it helps them achieve their objectives.

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We predict that by 2014, 80 percent of current gamified applications will fail to meet business objectives, primarily due to poor design.

FORBES: The Gamification of Business

Other faults highlighted in the report were a lack of clear objectives from the start and flaws in the design of the project.

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In the longer term, as design practices improve and organizations focus on defining clear business objectives, gamification will have a significant business impact and become an important means for organizations to engage audiences at a deeper level.

FORBES: The Gamification of Business

Analyze UNESCO priorities like Education for All (EFA), Education for Sustainable Development (ESD) and literacy initiative (LIFE) with the view of proposing new ICT-enhanced concepts, content and design, thus adapting delivery strategies to general education programme objectives.

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The fixed fee model works for design stages with easily defined goals that are unlikely to change, while parts with less clear objectives are better served via time and materials.

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