Called VaporMg, the case is melted down in the manufacturing process and then moulded to the details needed for the design.

FORBES: Microsoft Surface's Liquid Metal Is Not The Same As Apple's LiquidMetal

In 2012, and renewed for 2013, there is a tie-in with Ferrari, resulting in suitably attired models with automotive design details and the status of being officially sanctioned.

WSJ: This Sporting Life

Their etched pattern takes its design from the unique architectural details of the specific buildings in front of which they are placed.

BBC: NEWS | UK | England | Tyne/Wear | Best foot forward for public art

It's hardly been a secret that Apple's Jony Ive is exploring some more radical changes to iOS since taking the design reins for software in addition to hardware, but Bloomberg is now reporting some new details that paint a better picture of just what's going on in the lead-up to iOS 7.

ENGADGET