But contracts to design hotels do not come to young architects just out of college.
Another property in the Design Hotels family is opening in July, this one in Rovinj, Croatia.
BBC: Openings: London, Marrakech, Athens, Rovinj, Los Angeles
The boutique hotel is part of the Design Hotels family, and all 39 rooms in the two Georgian townhouses are decorated in sophisticated tones of black, white and gray.
BBC: Openings: London, Marrakech, Athens, Rovinj, Los Angeles
Another Design Hotels member opened in August 2012 in the understated La Suite West in the underrated Bayswater neighborhood, a quiet, leafy residential area adjacent to Hyde Park that is home to some of London's best Asian food.
It returned to the Firmdale family (and to the Design Hotels portfolio) in May 2012 after being gutted and "Kitted" out with chic, slightly eccentric touches like handwoven Argentinean rugs, bespoke wallpaper mocking vintage botanical prints and cricket-ball doorknobs.
By then Biki and his flamboyant older brother, Tilak Raj (Tikki), were part of the business--Biki, mostly in the design of hotels, Tikki, a playboy, in sundry operations.
It is chockablock with art galleries, boutique hotels, design shops, hipster bars and cafes - there is even a Soho House, which opened last year.
When I'm traveling, my publishers book me in high-design, high-tech hotels, which I normally enjoy to the hilt.
WSJ: Tatiana de Rosnay on Horrible Experiences in Upscale Hotels | Traveler's Tale
He left Habitat and in the 1990s built up another group of companies in design, retailing, restaurants and hotels.
Luxury hotels can invest millions in design, training, building, and branding.
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In late 2011, design-forward Radisson Blu, with several popular hotels in Europe, opened its first US property, the 334-room Radisson Blu Aqua Hotel on the first 18 floors of the famously wavy 86-story Aqua Building, designed by acclaimed architect Jean Gang.
Parisian boutique galleries function as both exhibitors and production studios, showcasing top designers as well as producing and selling their work in limited editions -- and hotels and restaurants are capitalising on this new talent to design their environments.
Many local restaurants, hotels and shops pride themselves on being a part of the Parisian design movement with their own museum-quality interiors.
The power of crowdsourcing has been tried and proved in many arenas from graphic design (think 99designs) to lodging (Airbnb booked more rooms last year than all Hilton hotels combined).
Several hotels loom over it, such as the recently renovated Shangri-La, which has Asian design touches in the rooms and all-harbor views, and the also recently renovated InterContinental, which has a new presidential floor incorporating an outdoor roof terrace.
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