Randy Nicolau: Poppin was created to fill the design gap between the products we use to work and those available in the rest of our lives.

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The ultra-thin and lightweight design of the juice pack also complements the smartphone's zero-gap unibody design, delivering full protection and power in a sleek profile.

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This strategy was simple in conception but heartbreakingly difficult in execution, being based on flawed assumptions, an irreconcilable gap between strategic design and execution, and a comprehensive failure of management information systems.

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It's cost-effective because the design and concept development are all done at one time, rather than as separate processes for Gap and GapMaternity.

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He explained that the One's design was inspired by high-end watches, and it turns out that the zero-gap machining process was developed in-house specifically for this device.

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