When Digg tweaked their design and formula, millions of users ran, flocked to Reddit and rediscovered animated GIFs to the horror of those of us over 30.

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Pioneered by MOMA, with the Modern, and spreading, with varying degrees of success, to the Whitney (Untitled), the Guggenheim (the Wright), and the Museum of Arts and Design (Robert), the formula, if executed well, can create a sum that is greater than its parts.

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It was an innovative approach of an existing idea, and Formula One is all about innovative design.

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Apple seems to have a lock on a special formula that enables the company to design gadgets that are visually appealing and yet simple, while remaining distinct from the market.

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In November, McLaren announced it would design and build the powertrain for the first Formula E cars in consortium with Spark Racing Technology (SRT), a new company led by Frederic Vasseur.

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He was responsible for the design of some of the most successful cars in Formula 1 history and created the iconic McLaren F1 supercar.

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Alejandro Agag, chief executive of Formula E Holdings, said it was currently working on "the feasibility and design of the street circuits".

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However, in terms of design complexity, brand prestige, and price, working with Audemars Piguet is a step up for the Formula 1 legend.

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