By harnessing the acting chops of employees who actually helped design and build the new Escape, Ford has further engaged its culture in a Go Further positioning that began as an internal-branding makeover early this year before the company unveiled the theme and also aimed it at consumers in the spring.
What follows is a hair-raising escape involving an SUV and a freight train, after which Nick concocts the grand design that brings him 200 feet above midtown.