However, designing, financing and building these revolutionary structures takes a business and design discipline worthy of Henry Ford.

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It mediates this dichotomy by teaching game design as a creative discipline that integrates technical and aesthetic thinking.

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As jobs go, actual home-making (not sitting around watching TV) is a challenging discipline that combines interior design, cooking, childcare, home maintenance, driving, and other skills.

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By making homemade ice cream and cookies and naming the combinations after architects, we believed that we could educate the public about design and bring value back to the discipline.

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And for good reason: once you get a discipline--medicine, business, design, publishing, entertainment, etc.

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RCA's vehicle-design department, originally started in 1969, and still the world's only postgraduate course devoted to the discipline.

ECONOMIST: British by design