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Wal-Mart ( WMT - news - people ) testing the device on top of one of its stores within five months of the design's conception.
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And if his more creative folks such as Jony Ives, senior VP of industrial design, can continue carry on the design and product conception brilliance of Jobs, that could continue to keep Apple humming.
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But the parts suppliers are seldom involved early on in the conception and design of the vehicle.
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Venables: Can you tell us about the engineering processes involved in the conception, design and manufacture of Lego bricks?
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This shift in thinking around the nature of the relationship and the potential value derived from it (that competitive edge) has them engaging earlier in their process, at the conception and architecture design phase of their projects, rather than once they have the specification developed.
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This strategy was simple in conception but heartbreakingly difficult in execution, being based on flawed assumptions, an irreconcilable gap between strategic design and execution, and a comprehensive failure of management information systems.
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