Many companies want to use alternative materials and design, but the bottom line is cost.

CNN: STORY HIGHLIGHTS

And in terms of a design for living, that's really the bottom-line.

NPR: Making Peace With The Bible By Writing It Out Word For Word

For the first time in 30 years, Rubbermaid is changing the utilitarian design of its water pitcher, adding a swoosh-like handle and a rubbery bottom-half to match a new line of kitchen gewgaws.

FORBES: Rebirth of a salesman

For the first time in 30 years, Rubbermaid is changing the unadorned, utilitarian design of its water pitcher, adding a swoosh-like handle and a rubbery bottom-half to match a new line of kitchen gewgaws like butter dishes and pepper shakers.

FORBES: Rebirth of a Sales Man