Within a command-and-control regulatory program, performance-based standards may offer advantages over standards specifying design, behavior, or manner of compliance.

WHITEHOUSE: Memoranda 01-27 (Guidance for Implementing E.O. 13211)

This concept first came up for me in discussions with Stanford behavior design researcher BJ Fogg and continued in my interview with Weight Watchers CEO David Kirchhoff.

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After developing a hypothesis on which customer segment a product is focused on, a team can use a technique like contextual design to look at behavior patterns and latent needs.

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Now the question is whether or not companies can design their customer engagement around instinctive behavior that drives the ultimate result: increased sales and margins.

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The C30 Polestar's unprogressive behavior is by purely by design, and it raises a question all car buyers must answer for themselves: Where is the fatigue factor?

WSJ: 2012 Volvo C30 T5 R-Design Polestar Edition Review: The Spirit of Sweden Lives | Rumble Seat by Dan Neil

His enthusiasm for his subject shines through and it's not long before he's explaining how he's helping another of his clients design packaging that can change people's behavior.

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Determining the optimal incentive plan design will not only help improve performance, it will promote ethical behavior that is in the best interest of the company and shareholders.

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We can use these results to design incremental incentives, based on self-interest, integrated into daily behavior that will motivate our colleagues, companies, communities, and consumers to change themselves.

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PCs have about a 14 month design cycle, driven by the influences of tooling lead times and retail selling cycles (human behavior patterns).

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