Another thing Apple talks about is you can achieve really good design and true simplicity if you stay in the problem long enough.
And for the reasons I have given I think it was wrong in law to say that the positioning of a trade mark was irrelevant where it interfered with one of the key features of the design (simplicity and plainness).
Contour's latest camera couples its signature hands-free design and technical features with increased simplicity to deliver a fun and easy way to capture action video.
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Whereas REDFLY is a smartphone companion, Peek is a smartphone alternative featuring a slim design and a commitment to simplicity that borders on obsession.
It is also notable for the harmonious relationship between the open and built spaces, the simplicity of its design, and its size.
Inheriting LG's design DNA and heritage, the blend of delicate design and technology placed the emphasis on simplicity with a completely black unibody form in the Optimus G.
Mr. Brichter's reputation is growing as simplicity and design become more important in the highly competitive apps business.
While we understand and appreciate the simplicity, the combination of relatively dim LEDs and the glossy design made it a bit difficult to make out direction under the harsh lights of the Fujitsu booth -- we can only imagine things would only get worse under a glaring mid-day sun.
Equally important are the engineering practices of Extreme Programming (XP), particularly test-driven development, simplicity of design, pair programming and re-factoring (upgrading and simplifying) software code.
We know certain images can become iconic through simplicity of design, openness to interpretation and relative ease of reproduction - the Apple logo for example.
They do not have the same understated and extreme simplicity which is possessed by the Apple design.
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The snapshot summary of our head-to-head user test of the two programs is that they fundamentally do the same thing, and do it well, but Keynote does it with a superior elegance and simplicity of use that is Apple's design trademark.
Although it does appear to include some removable sections on the wristband, this idea does not really solve the wrist adjustment problem, but it does have the simplicity and clarity that we expect from an Apple design.
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And a big part of the design strategy for the app is to retain that simplicity.
"Voltaic set out to design a lightweight case that could charge a tablet quickly, but also match the sleekness and simplicity of the many of the tablets, " said Shayne McQuade, CEO of Voltaic Systems.
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