Bottom line: If the same content is being served on the desktop and mobile websites, use responsive Web design to maintain the same URL structures and display optimal layouts based on screen size.
At this step some of the things to consider are process design for product identification, valuation, classification and separation and the supporting technology system implementation to have an optimal separation approach.
The responsive design of Unpartial is also notable, and is intended to work on multiple devices at the same time and deliver an optimal experience for each.