"With a stunning design, brilliant display and faster performance, we've made the world's leading all-in-one desktop computer better in every way, " said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

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Others have a brilliant design, staggering views.

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Whereas Souls is a testament to brilliant level design filled with challenges and rewards that transcend the combat itself, Gears is a pretty straightforward third-person-shooter.

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At the end of our four-hour hike, Remo pounced into a dense roadside thicket to catch a scarce swallowtail, a butterfly noted for its brilliant blue and gold tail whose design mimics the head of a distasteful insect to ward off predators.

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Today, many experts would think the new design is brilliant because it brings more of a sense of uniformity to Apple products.

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Living in such small spaces is going to push people to furnish their own living spaces without an inherent sense of clutter or visual noise, says Theo Richardson, an industrial designer and co-founder of Rich Brilliant Willing (RBW), a Brooklyn-based contemporary lighting and furniture design manufacturer.

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