Neither as individual terms nor as a composite result - iPad Mini - did they "create a unique, incongruous, or non-descriptive meaning in relation to the goods being small handheld mobile devices comprising tablet computers capable of providing internet access".

BBC: Apple denied iPad Mini US trademark

The trademark application for the tablet was turned down because the name was "merely descriptive" and did not create a unique meaning, it said.

BBC: Apple denied iPad Mini US trademark

They were named after the British Queen in 1855 by Scottish explorer David Livingstone, but their local name of "Mosi-oa-Tunya" -- meaning "the smoke that thunders"-- is far more descriptive.

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