The revised draft design thus featured a list of courses for both undergraduate and post-graduate levels, a brief description of each course and an outline of fundamental journalism competencies.

UNESCO: MEDIA SERVICES

The description has, of course, been applied to many once-powerful people, the most famous perhaps being Al Capone.

ECONOMIST: Touching the Untouchable

Our server, Michel-Angelo, (ask for him by name if you go) has just delivered our second course and his poetic description of the dish has every diner in our radius rapt with attention.

FORBES: Fine Dining At New York City's Ai Fiori

Of course, your self-description must be true, resonant, and believable to those who know you.

FORBES: Reputation Trumps All -- Define Your Brand and Live It in the New Year, and Beyond

We'll go into these component parts, and beyond, over the course of the article, but for now, this simple description will help us understand the basic concept.

ENGADGET: Primed: digital audio basics Mobile