Business plans may also include an executive summary, company description, market analysis, sales plan and financial projections.

FORBES: New Year, New Business Plan

For reasons maybe I don't want to go into, the description of fat tail reflects the kind of analysis that isn't appropriate.

FORBES: Intelligent Investing Panel

To identify the most interesting goods on the site, the researchers on the Discover project wrote an algorithm that measures factors including how much people interact with a listing (clicking on it, returning to it, forwarding it to friends), seller history (the seller is known to offer interesting things) and textual analysis (a longer seller's description of the product indicates more passion about the item).

FORBES: Magazine Article