The estimate is derived from the trend line shown in Exhibit 3.(4) Subtracting a 3.0% inflation rate would net a respectable 5.92% annual rate of real wealth increase.

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Instead, mix models only grossly estimate this value with an externally derived factor of 2X the immediate effect for the longer-term effect.

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For News Corp, we estimate that Fox Studios constitutes about 18% of the stock and majority of that value is derived from DVD sales.

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In 2011, the firm derived almost 58% of its revenues from the region, which accounts for about 60% of its Trefis price estimate.

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