Like gill slits, which derive ultimately from mammals' fishy ancestors, they betray a watery phase in elephantine evolution.

ECONOMIST: The elephant and the mermaid

Some liberal commentators have welcomed the Law Commission's ideas, because they derive ultimately from the emotive case of Stephen Lawrence, a black teenager murdered in 1993.

ECONOMIST: The law

Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.

FORBES: Mark Zuckerberg's Letter to Prospective Facebook Investors

Look at the similarities between developing and deploying a campaign versus an app, both of which are designed to drive usage among their respective audiences who derive value through some form of utility that ultimately enables them to reach a certain outcome by accomplishing specific tasks.

FORBES: Advertising as an App

However, the challenge is to quickly identify what should be retained and to make good use of the information that is generated so that, with the right business processes in place, SMEs can derive valuable information from big data to gain unique insights into their organisation and their customers, improve efficiencies and ultimately add value to the bottom line.

BBC: Cheap technology helps small business grow big