Visually these boards have a washboard effect-and as the varied grain intersects the wood surface and light at different angles, a hologram-type depth emerges.

NPR: Excerpt: 'A Splintered History Of Wood'

These price points will be driven by the type and depth of the content delivered.

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Foley is a big believer in statistical analysis, especially the type of in-depth, multivariable analysis that academics are beginning to crank out using the detailed ShotLink data that the Tour records for every shot in every tournament.

WSJ: Sean Foley, Eclectic Golf Whisperer

"This tour has given me the type of problems any coach wants - strength in depth with competitive players who all have ambition - and players with quality too, " Jenkins added.

BBC: Jenkins hints at World Cup places

Ted Bloomberg, who heads up education for TD Ameritrade, thinks about investor education at three levels: providing basic information (what is a stock, what is a bond type stuff), followed by further engagement with tutorials and ultimately in-depth training with coaches or teachers.

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