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Through his research on the customer decision journey he advocates that marketers should begin planning their activities around a three-stage model: Reach and Depth and Relationship (RaDaR).
FORBES: 6 Top Takeaways From Forrester's Forum For Marketing Leaders
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"There is no current, validated alternative that provides the realism, immediate feedback, and depth of training that the live animal model provides, " the spokeswoman adds.
BBC: Who, What, Why: Does shooting goats save soldiers' lives?
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Many (most) go the advertising route, but Punchfork decided to try its hand at the API subscription model (read our in depth interview here).
FORBES: Punchfork CEO Shares Lessons From Its Big Recipe Data Business Model
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Additional results from the Georgia Tech computer model, including in-depth associate product savings, will be revealed at Ford's display during the 2013 International CES in Las Vegas, Jan. 8-12.
ENGADGET: Ford teams up with Eaton, Whirlpool and SunPower to create MyEnergi Lifestyle, hopes to reduce everyone's CO2 footprint
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Including the base, each ViewSonic model measures less than seven inches in depth, and weighs a mere 15 pounds.
CNN: The LCD-monitor face off