Through surveys of senior marketing executives and consumers, as well as in-depth interviews with CMOs and leading experts on marketing trends, the research sought to better understand how consumers engage with brands and how marketers define and measure that engagement.
Glassdoor.com, a jobs and career community where people share salary information and workplace insights, took an in-depth look at the companies that pay marketing employees the most.
By inserting herself as the steward of a more in-depth planning process, she identified inefficiencies and began to make marketing the critical bridge between units for new bundles and cross-sell opportunities.