Through his research on the customer decision journey he advocates that marketers should begin planning their activities around a three-stage model: Reach and Depth and Relationship (RaDaR).

FORBES: 6 Top Takeaways From Forrester's Forum For Marketing Leaders

Additional results from the Georgia Tech computer model, including in-depth associate product savings, will be revealed at Ford's display during the 2013 International CES in Las Vegas, Jan. 8-12.

ENGADGET: Ford teams up with Eaton, Whirlpool and SunPower to create MyEnergi Lifestyle, hopes to reduce everyone's CO2 footprint