Merchants, then, welcome the deployment of more and better infrastructure.

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And the essential deployment of new cell towers, antennae, and other infrastructure remains dependent on notoriously unresponsive local zoning authorities.

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In particular, the declining cost of mobile devices and infrastructure coupled with an increased deployment of networks are providing the opportunity for mobile incumbents to apply existing infrastructure in new markets.

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"By 2007, most U.S. major markets are expected to have DVB-H infrastructure built out and ready for deployment, " the Alliance members said.

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Such markets take considerable time and effort to develop the infrastructure for the rapid deployment of PV, meaning that, even there, solar manufacturers are jostling for a limited (if rapidly growing) market.

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Even adding a channel can be taxing on infrastructure that is rigid and demands a long development and deployment time in order to expand.

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