"Anything that we can do that's not dependent on hardware like infrared, we'll definitely bring to all the flagship devices, " he said.

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The virtual servers leverage the computing power of the entire infrastructure without necessarily being dependent on any given hardware.

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Away from Istanbul where clones and tech startups dominate, Ali found encouragement to pursue the idea many dismiss as hardware heavy and, thereby, capital dependent.

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Cloud computing risks vary, dependent in part on whether the cloud is public, private or a hybrid and whether it includes the software, hardware or total infrastructure.

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