"These findings define a new drug target with wide potential for therapeutic intervention in conditions such as hormonal-dependent cancer, abnormal puberty and control of fertility, " said Dr Samuel Aparicio of Paradigm Therapeutics.
Of course, whether you publish yourself or through the traditional channels, selling enough to become a millionaire is still dependent on something completely outside of your control the often random taste of the reading public.
The company also said it was planning to increase the size of its air passenger terminal at Land's End, and that a new control tower would make flights less weather-dependent.
Mr Edwards said Staffordshire Police had targeted those who are dependent on alcohol by visiting them at home or sending them details about how to get advice to control their addictions.
The viability of a self-published Not The Booker is clearly dependent on finding a system for submissions that marries the delightful chaos of the existing process with some genuine quality control.