The departmentstoregroup described market conditions as "difficult" and said the economic weakness in the UK could hit its performance in the second half of the financial year.
Penney set the pace, surging 9.6% after an analyst at ISI Group suggested the departmentstore chain could convert several hundred of its best locations into a real estate investment trust.
Since the fine fragrance industry as a whole has taken a beating during the recession (the NPD Group says American departmentstore sales have been down 15% from 2007 to 2009), some companies are even playing with their distribution models.