"Difficult articles and social problems, economy and politics became interesting subjects for children, " Dentsu said.
Dentsu's 3, 000-odd clients include both Toyota and Honda as well as all the brewers.
In a promotional video, Dentsu said the app could "create a future for the old media newspaper".
Loud-tied creatives account for only 12% of Dentsu's staff compared with 40% at Leo Burnett, for example.
Dentsu was unable to use Publicis as a springboard to plunge into Europe.
The Tokyo Shimbun, one of the country's biggest daily titles, has worked with advertising firm Dentsu to create the AR News software.
That suggests that Dentsu will allow Aegis to do its own thing.
Morgan Chase and Marriott, before selling to Japanese giant Dentsu.
Dentsu functions in Japan as much more than an advertising agency.
Dentsu still has an impressive reputation (when Sony recently bought a controlling stake in a subsidiary of Tokyu, Japan's third-largest agency, it appointed Dentsu men to the top two jobs).
Dentsu and Jakks Pacific enlisted Man of Action Studios to help shape their Japanese devised series bible with American boys action storytelling techniques for Monsuno, which debuted this year on Nicktoons, the sister channel of Nickelodeon.
FORBES: Man Of Action Studios Founders Talk Games And Transmedia
One advertising boss recalls how, when pitching for United Airlines' business 30 years ago, he was told by the airline that he did not stand a chance: Dentsu had managed to obtain landing slots for it.
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