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Unlike their feminine counterparts, these new sites emphasize clean, minimal design, a small selection of merchandise and, crucially, a boatload of editorial content, from photo shoots to videos to columns aimed at schooling the rougher sex on the finer details of hand-stitched denim or how to wear plaid on plaid.
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Crew has discounted their sweaters or the Gap is trying to sell me on 30% denim or that kayaking trips for couples can be had half-off.
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The fabric was denim and now they focus on selling sexy modest denims and tees.
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Rather than selling trendy, more transient items, new stores will focus on perfecting affordable basics--like Japanese denim and cashmere sweaters.
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There was a heavy dose of nineties nostalgia too many a toned midriff was on display, and there was lots of denim, including a pair of dungarees.
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We also showcased several innovations from the intersection of fashion and technology -- a light-up Twitter dress, a pair of "Social Denim" jeans that let you update your Facebook status on the fly and a brilliant "Rocking Knit" chair that uses kinetic energy generated from the chair's gliding motion to knit a winter hat while you sit.
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On that list which includes bicycles, bags, boots and denim is a mix of new-wave and old-school American designers, mostly specialized and small-scale.
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In the mid-1990s the University of Kentucky Wildcats wore some denim-style uniforms that resembled the kind of thing you would put on a cat on its way to a Garth Brooks concert.
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Unfortunately, denim is also one of those fabrics that has a larger impact than most on the environment.
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He had stubble on his chin and short dark hair and was wearing a blue long-sleeved shirt, blue denim jeans and dark shoes.
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