Two Millennials walk into a bar wearing denim jeans, Converse sneakers, and carrying iPhones.
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"You just can't do custom full-time, " says Karl Thoennessen, whose label, Rogue Trade, also offers ready-to-wear raw denim jeans.
He wore a dark-blue, long-sleeved, hooded top, straight blue denim jeans and trainers.
He had stubble on his chin and short dark hair and was wearing a blue long-sleeved shirt, blue denim jeans and dark shoes.
It turns out, with the most obvious of icons: a pair of five-pocket raw denim jeans with red stitching an unwitting homage, perhaps, to the American idols that Johansson idolized as a teenager, Marilyn Monroe and James Dean.
He also touted the chain's "destroyed white denim" jeans as an eye-catching product that should resonate with customers.
We also showcased several innovations from the intersection of fashion and technology -- a light-up Twitter dress, a pair of "Social Denim" jeans that let you update your Facebook status on the fly and a brilliant "Rocking Knit" chair that uses kinetic energy generated from the chair's gliding motion to knit a winter hat while you sit.
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Plus, lines of colored denim and skinny jeans resonated well with teenage customers, says Ken Perkins, Retail Metrics president.
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But with its suggestion of the "Canadian tuxedo" (the term for a denim jacket paired with jeans), head-to-toe chambray may require a mental leap.
Earlier this year, Jandira Barone, owner of denim company Tristar, made headlines when she suggested a water-free denim cleanse throwing jeans into the freezer to kill germs.
Denim retailer Replay recognized this demand and responded with their Social Denim range, a line of jeans that includes a small pocket for a bluetooth transmitter so that wearers can link up their smartphones and update their mood on their social networks through the click of a button.
Now, Levi Strauss is joining the underwashed denim talk with their new Water Less jeans.
Penney outlets were to be fitted with Denim Bars to help shoppers find the perfect jeans.
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Expect knowledgeable, unpretentious service and an exhaustive selection of jeans, with upwards of 30 denim brands at any given time.
Founded in 1986, as a men's denim retailer in Leeds under the name Best Jeans, Republic underwent a rapid expansion 10 years ago, but has since seen sales slacken off.
Environmental awareness has pushed denim laundries to improve techniques for bleaching and coating jeans to give them different looks, Corrente said.
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Even among those who do wear jeans say they will not just select any old shade of denim.
When we buy a pair of Calvin Klein jeans we're not just buying a few pounds of denim, we're buying the Calvin Klein experience, whatever that is.
Denim, a humble material whose virtue was its cheapness, became as valuable as satin when turned into jeans.
But changing fashion, and competition from other blue jeans manufacturers, has already taken its toll, despite the launch of a successful non-denim brand, Dockers.
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