Apple is now ascendant, and the demonstration in that room in Palo Alto has come to symbolize the vision and ruthlessness that separate true innovators from also-rans.

NEWYORKER: Creation Myth

In fact, the room--the demonstration quarters of a tiny startup named Immersion Corp.

FORBES: Desktop fingerprints

Raichlen mans a demonstration table at the front of the room, and video monitors overhead use downward pointing cameras to give a close up view of what his hands are doing on the cutting board or with ingredients.

FORBES: Barbecue University Part 2: Three Delicious Days Of Grilling

Peterson, best known for his work with biomechanical analyses, gave a demonstration that left many in the Southern Hemisphere conference room speechless.

FORBES: Fond Reflections On The Winter Meetings

As it makes the tricky transition from demonstration-scale production to commercial-scale manufacturing, it has little room for execution error.

FORBES: SoloPower Seeks To Scale Up In Solyndra's Ashes