Marc Benioff knew that Seibel had already started a river flowing of demand for a customer relationship management (CRM) database package for businesses, but they were a traditional software model.
With the Blackberry, Research in Motion was able to attach itself to a different customer and drive demand away from the traditional carrier relationship.
He also used an on-demand application, called NetSuite, which provides customer relationship management (CRM) and enterprise resource planning (ERP) services.