You said, the preference or demand the debt ceiling be adjudicated and dealt with in this cliff deal before December 31st.

WHITEHOUSE: Press Briefing

Just as consumers have legitimate reasons for buying multiple brands in the same category, when we are beginning our careers (or have other reasons why being number one is out of the question), we can brand ourselves in a way that our offer is unique enough to keep us in demand despite a general preference for something else.

FORBES: The Wallet Allocation Rule and Your Brand

Meanwhile, she notes that the Demand Media and WebMD rating reductions reflect a preference for less exposure to the ad market.

FORBES: Goldman Upgrades IACI; Turns Wary On DMD, VPRT, WBMD

Besides, the Tories' well-known broad preference for smaller government does not appear to be shared by British voters, whose big demand is for better schools and hospitals.

ECONOMIST: Bagehot