Kurtzman says that when he raised watch prices last Christmas he didn't notice a meaningful decrease in demand, proving that selection is more important than price.
Notice the significant slowdown of import demand quarter over quarter in Brazil, where interest rates and other credit reduction measures have started to slow the economy.
At some point people will take notice of the massive amounts of pollution and waste that is created from these sports leagues and demand that something is done, but why not do it because it is the right thing to do socially as well as economically?