If demand is insufficient to clear the market for any good or service, then the price of the good or service will fall until demand equals supply.

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The real issue is that there is insufficient demand for goods and services.

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They know darn well that the problem is insufficient demand for the goods and services they sell and thus no degree of reducing their costs (Quantitative Easing, tax cuts, deregulation, etc.) is going to induce them to expand operations.

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Most locations in rural America many home to the small businesses that both Mr. Romney and Mr. Obama champion simply are not efficiently served by scheduled airlines because there is insufficient demand to generate the high passenger counts needed to make a profit in the airline industry.

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His broader theme is that insufficient demand has replaced inflation as the biggest danger to the world economy, but that policymakers seem to be ignoring the lessons of the Great Depression.

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What is obvious in Britain is that during periods of peak demand, the stock in many regions, including central London, is insufficient.

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Still, despite this, Obama seems to at least grasp the fact that the problem we face at the moment is not too much government, but insufficient demand.

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"In order to put the world economy back onto a stable growth trajectory, one imperative is correcting the global imbalance that has arisen from overconsumption in the United States and insufficient internal demand in other countries, " Aso said.

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