"The demand for spectrum has grown because people love these products, " said Genachowski, stressing the need for Congress to pass incentive spectrum auction legislation.

ENGADGET: CES 2012 sets all-time records for attendance, exhibitors and claimed floor space

Farming is probably necessary to keep up with demand for seafood, especially for the species consumers have grown to love, some scientists say.

WSJ: Guidelines for Eating Sustainable Seafood

Hardcore gamers will for a long time demand platforms that do justice to the characters they love, and the roles they want to inhabit.

FORBES: Video Game Consoles Will Probably Outlive You

If U.S. buyers who love their foreign cars start patronizing those brands for their SUVs, and SUV demand stays flat, Detroit's overcapacity--and already thin profits--could deteriorate further.

FORBES: Guzzler Glut

Overlooking the fact that Will will be shipping in corn from the Midwest, at considerable expenditure of energy, and will, by raising demand for an agricultural staple, boost supermarket bills, New York's governor has fallen in love with the proposed ethanol plant.

FORBES: Magazine Article

"Netflix members love watching instantly, but we've come to recognize there is still a very large continuing demand for DVDs by mail, " said Andy Rendich, Netflix Chief Service and Operations Officer.

ENGADGET: Netflix officially separates DVD, streaming pricing; $15.98 and up for both