"Their demand and desire for apparel wanes, " he says.
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Another prong of the De Beers strategy: If demand weakens, manufacture desire.
That weakens demand and that further crimps the desire of companies to hire more people.
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Monetarists and Keynesians, twins in their desire for growth in aggregate demand, promote the very ideas that drive it downward.
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Demand-side programs work by reducing the desire that people have for the item in question.
And yet, as this demand grows, only one device exists to satisfy desire across the globe.
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Finding a solution that satisfies the southern demand for a referendum on independence and the northern desire to keep Sudan together is desperately hard.
But Sudan's banking industry remains embryonic and few African countries combine the strong desire to promote Islamic banking with heavy demand from Muslim customers.
Others focus on technical shifts in the demand for bonds, such as pension funds' increased desire for longer-duration assets.
"From day one, we've been very clear about the importance of digital and our desire to respond to the significant pent-up demand for our films -- delivering to consumers whenever and wherever they want, " said Mike Lang, CEO of Miramax.
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The main reason for the growing demand for low-energy houses, home builders say, is a desire to save on utility bills.
China's desire to slow the rate at which it builds reserves may slacken demand for euro-denominated assets.
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This year, the China Iron and Steel Association was outspoken in its desire to see prices fall sharply, which throughout the spring seemed likely as demand wavered and spot prices sank.
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