Gauging from the turnout at Demal's event, it looks like that could happen here, too.

NPR: MTV Promotes Asian Pop Music in U.S.

Mr. MENISH KENYA (Demal): Initially, at least there was a predominantly South Asian audience that started coming.

NPR: MTV Promotes Asian Pop Music in U.S.

The producers of the evening are a music collective called Demal(ph), made up of mostly South Asian Americans.

NPR: MTV Promotes Asian Pop Music in U.S.

But promoters like Demal, MTV and House Of Blues believe they're part of a force that is moving into the mainstream.

NPR: MTV Promotes Asian Pop Music in U.S.