Big companies like Red Bull, Stride, Dr Pepper and Alienware (Dell) have already realized the benefits of tapping into this devoted pro gaming audience.

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Dell (which purchased Alienware in 2006) is no stranger to Linux.

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That success has attracted a new sponsor in custom PC maker Alienware, which is owned by Dell.

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It's very Voodoo PC or Alienware, not at all your father's Dell computer.

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Dell is working to as much as quadruple those margins through wider distribution of higher end units like its Alienware gaming PCs.

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