At the granular level, users can even delete individual search queries they feel uncomfortable divulging.

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The search giant says it plans to delete that information quickly.

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The change comes more than two years after breaking from other search engines like Google by promising to delete such data promptly.

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Even when I delete Albany and enter a new airport, it insists on adding Albany back into the search and gives me results from there anyway.

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We can limit what we search on Google from our iPhones, and instead use computer web browsers that allow us to delete cookies.

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It is clear that real competition in search is far from being a click away, and that creativity and true innovation face the delete button.

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Opt for the plain results (click the Hide Personal Search button up there on the right), sign out of your Google account, or even delete it entirely.

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