It starts with defining objectives, which is what Dan talked about earlier.

FORBES: 'For the Win': How Gamification Can Transform Your Business

Installing your brand on social media is not about choosing one or several social platforms and opening profiles, it is about defining objectives and allocating resources.

FORBES: An overview of the social media ecosystem

This design includes defining business objectives as well as application definition, deployment and adoption.

FORBES: The Gamification of Business

Lukken advocates clearly defining the objectives of regulations without enforcing a specific method of achieving that objective.

FORBES: The Catch-22 Of Regulating Innovation

In the longer term, as design practices improve and organizations focus on defining clear business objectives, gamification will have a significant business impact and become an important means for organizations to engage audiences at a deeper level.

FORBES: The Gamification of Business

The purpose of the workshop is to help participants develop a common understanding of the objectives of the study, and provide them with a platform for jointly defining the data collection and analysis process, the reporting framework and the modalities for validation and dissemination of the outcomes.

UNESCO: MEDIA SERVICES