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First, we learned to define the concept of branding, and then companies began branding themselves as they devoted positions to the practice.
FORBES: Getting to the Soul of Your Brand
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First, define the concept of democracy.
CNN: ASIANOW - Asiaweek | Letters & Comment
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Since the concept of achieving is elusive and hard to define, I thought I would borrow a time-tested technique from the comedian and entertainer Jeff Foxworthy.
FORBES: You Might Be An Underachiever If...
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However, the health minister, Earl Howe, feared the move would be "counter-productive" because the concept of integrated care was "difficult to define" and risked being "too narrow" in some cases.
BBC: NHS Bill: Government sees off Labour challenge
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Yet, Mr Bellos says, the concept of a word itself is almost impossible to define.
ECONOMIST: Shape-shifting
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Years from now, when historians seek an overarching concept to define our times, they could do worse than refer to it as the Age of Dissimulation.
CENTERFORSECURITYPOLICY: The Age of Dissimulation
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The concept of Shared Value recognizes that societal needs, not just conventional economic needs, define markets.
FORBES: Can China Lead The Development Of The Shared Value Economy?