The default option for Miseq customers will be to store the data in the cloud.

FORBES: Engineering Entrepreneur Alex Dickinson Takes Illumina Into The Cloud

For that matter, there is not one default go-to scanner in any respective app store, either.

FORBES: Why QR Codes Don't Work

In benchmarking that price point as the default value for nearly all books in the Kindle Store, Amazon was discounting to a loss, presumably to build adoption of the Kindle platform.

ENGADGET: Editorial: Bring on the digital overthrow of publishing

The default setting allows you to install apps from the Mac App Store and apps from developers that have a unique Developer ID from Apple.

ENGADGET: Apple brings Dictation to the Mac, tells Siri to stay in the car

Some analysts believe this dominance could lead to Samsung looking at how it can assert far more control over the operating system - perhaps in a way similar to Amazon which, with its Kindle tablets, launched its own curated app store for its users to buy from instead of Google's default shop.

BBC: Samsung set for crucial Galaxy S4 smartphone launch