Through these services and utilities, brands can learn more deeply than ever about their customers by observing user behavior, and in turn provide better and more personal services and experiences, building stronger brand loyalty in the process.
These applications are deeply connected across the ecosystem to bring together a complete and contextual set of information to the user to enable them to make empowered decisions, and can be delivered from the most suitable location for the business, whether that be traditional on-premises, hosted in a partner or delivered through a cloud service.