After all, why not go after a deeper pocket for some real money?

FORBES: Supremely Destructive Stupidity

Smelling a shell game--and a deeper pocket--some of the lawsuits named the successor firm as a defendant.

FORBES: Investment Guide

"Lenovo has had a more diversified product portfolio, making low-end and high-end PCs as well as smartphones, and has a deeper pocket to support its immense marketing needs, " Chen said.

NPR: Taiwan Makers Showcase Computers At Computex

So even if you're lucky enough to have health care, it is digging deeper and deeper into your pocket.

WHITEHOUSE: Help for Homeowners in the Hardest Hit States

With direct marketing, you're trying to engage the customer on a deeper level than simply their pocket book at the grocery store.

BBC: The Halloween maize maze

But the conflicts of interest affecting Wall Street investment research run far deeper than the chump change a few self-dealing analysts pocket.

FORBES: Financial Analysts: Writing Research That Benefits Their Employers and Themselves (August 1, 2001)