His lawyers argued that the British Geological Survey (BGS) failed to detect arsenic when it conducted tests on water from deep wells in the 1980s and 1990s.
While the survey highlights should concern any business relying on celebrities, this question did not explore deep enough to expose the idea that not all endorsement is created equal.
Our Zogby Interactive holiday shopping survey raises some doubts and would seem to reinforce the need for retailers to keep pushing deep discounts to keep up volume.